I love working in an environment where I can use my expertise to help businesses, of all sizes, meet their objectives using insights to build a customer centric marketing strategy that drives engagement, delivers on a branded experience and results in loyalty and revenue generation. My role is to help business leaders shift their marketing department from a support function to a strategic capability that delivers financial results. Specialties include: Consulting on marketing and brand strategy, development and implementation Developing practical and financial strategies to drive customer loyalty End-2-end campaign development and execution Customer experience design and implementation Designing performance metrics to evaluate campaign and marketing objectives Behavioural change marketing campaigns Customer lead generation campaigns Creative and digital agency management and performance metrics Omni-Channel strategy development and implementation - basically this is about reducing all the noise and identifying the preferred channels of customer engagement. Remember, you can't be all things to all people!