Samara Kitchener

Samara Kitchener

Multi-award winning strategic marketing, communications and engagement professional with a passion for working in health and wellbeing. Deep expertise in integrated planning for large scale digitally integrated campaigns and executing across paid, owned and earned channels. 15+ years senior marketing and communications experience working across government, food and health sectors. Key strength is using communications to drive behaviour change, achieve influencer support and shift perceptions.Awards: 2014 Public Relations Institute Golden Target Award: HIV Pop Up Testing 2014 CommsCon: HIV Pop Up Testing 2012 Public Relations Institute Golden Target Award: 8700 kilojoule campaign 2012 ADMA Effectiveness Award: 8700 kilojoule campaign 2012 Australian Mobile Awards: Two award winning apps (8700, Good Glen & the bad eggs) 2008 Public Relations Institute Golden Target Award: Mercury in fish & pregnant womenExtensive senior management experience, including managing dynamic teams to achieve great results, and developing organisational and communication strategies.Specialties: Strategic communications; campaign integration across paid, owned and earned platforms; digital, social, and experiential. Solid issues management background - reputation management, crisis management, media management, public relations, issues management, strategic planning, change management.