I currently head the Insights & Analytics stream at Carsales.com Ltd - with responsibility for direction and team management covering automotive business intelligence and analysis, web analytics systems, consumer research and segmentation, data management platforms and CRM data integration.
I am passionate about quality digital media, diversity, integrity and competition in Australia. I have a successful record of client success and individual success in both the supply and demand sides of digital media (advertiser and media owner).
Publications I have helped commercialise, or launch include:
- Business Spectator
- Climate Spectator
- Crikey
- Eureka Report
- LeadingCompany
- Property Observer
- Smart Company
- StartupSmart
- Technology Spectator
- The Power Index
I blog about digital media and content at samsmojo.com
Digital agency experience extended to communications strategy, media planning and buying, ecommerce, search, mobile and gaming technology, loyalty programs and social media policy development and implementation.
Past Agency Clients:
- Honda
- Jenny Craig
- L'Oréal
- Nestlé
- Qantas Airways
- Qantas Loyalty
- Telstra
- BigPond
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