Riaan Raubenheimer

My background in technology and media has enabled me to engage deeply within the advertising realm. This expertise has meant i have support business goals of many well known companies. My degree in Management and Marketing has given me the tools to understand the impacts of business decisions, while my experience through my role at Nielsen has exposed me to advising in such decisions - internally and externally. Over the years within the advertising/market research industry i've had my hands across a breath of areas and in doing so my drive is currently towards ad effectiveness. This passion of mine became such a focus due to the variety and complexities involved in understanding consumer behaviour, media planning techniques and measurement tools. Overall i thoroughly enjoy liaising with key stakeholders, developing insightful solutions that are tied to business problems and keeping pace with this evolving digital world.

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