Peter possesses over 17 years experience in the advertising media industry at full-service and specialist media and digital agencies in Sydney, London, Amsterdam and Singapore, including senior roles at CIA Medianetwork (now MEC), Wieden+Kennedy and Starcom. He has strong experience developing global online and offline media advertising campaigns, and has won coveted industry awards on campaigns for Microsoft, Oracle and Singapore Tourism Board. He has planned and managed multinational B2C advertising campaigns across all media for some of the world’s top brands including Microsoft, Coca-Cola, Nike, Sony, Shell, Amazon and General Motors. Peter's B2B credentials include online-focused demand generation/fulfillment campaigns for multinational blue chips including Oracle and Avaya. At Orange Line, Peter is responsible for the management and delivery of digital marketing projects, with his key areas of focus being on display advertising, site retargeting, search retargeting and email marketing as well as providing guidance on overall marketing strategy. Orange Line's digital marketing services include: - digital marketing strategy - search engine optimisation - search engine marketing - online display advertising - site retargeting - search retargeting - email marketing