Passionate, entrepreneurial problem-solver and opportunity-spotter with over 13 years’ experience in consumer brand & customer relationship marketing and sales. Expert in the digital domain with background in Media, Consumer Electronics and Telco from leading global and local organisations including News Corp, LG Electronics, Nokia and Hewlett-Packard in the APAC and EMEA regions. Sound commercial acumen with ability drive strategic direction and leverage tactical opportunities with a diverse set of hands-on skills on small and big budgets. In-depth experience of leveraging consumer marketing touch points to deliver against sales and brand ROI objectives based on strong understanding of analytics and performance indicators. High performance team leader and -player in cross functional teams with demonstrated ability to lead large and small groups, complex projects, create impactful visions and strategies. Highly creative yet process and detailed-oriented mind with proven track record in exceeding challenging targets and driving long term revenue streams. Consumer-centric business agenda and hands-on, result-driven mentality committed to highest levels of ethical, professional and personal excellence.
Career Vision:
Inspire, empower and nurture all members of the organisation to exceed customer and business expectations by setting best-in-class standards in strategy development, execution and leadership founded on the deep understanding of analytics, insights generation, continuous learning and innovation.
Marketing Strategy, Consumer Marketing, Online / Digital Marketing, Direct & Indirect Online Sales, Ecommerce, Analytics, Team Leader, Team Player, CRM, SEM, PPC, Media Advertising, Affiliate Marketing, SEO, Social Media Marketing, Content Marketing, EDM, Website Management, CRO, Growth Hacking
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