Patrick Guerrera

In case this is the first time we’ve been introduced, we are RE and we’re six years old. In this time we’ve defined and designed brands for some of Australia’s most respected organisations. It’s work that we are fiercely proud of, and work that has been underpinned by a clear purpose: to help ambitious clients re-imagine the future of their organisations. Our philosophy is simple. We believe a brand is a lot like a person. It’s a living, breathing entity that engages with other people and seeks their love through what it does and the way it behaves. It’s our job as a branding consultancy to get the best out of that person. You can think of us as life coaches for brands. We use imagination, logic and tough love to make sure the brands under our guardianship solve real problems and contribute to a brighter, better world for people. WHAT MAKES US UNIQUE What brings our philosophy to life – and what makes us special – is how we work. We genuinely partner with our clients, becoming an extension of their team, rather than an external agency. We are their touch point for emerging trends and insights, recommending new ideas and approaches to ensure we’re constantly pushing brands forward. OUR EXPERIENCE Re recently launched the new brands for Optus Australia, NRMA, SGIO, Slater & Gordon (Aus & UK), Brookfield 's Wynyard Place and the Commonwealth Bank of Australia. We are currently working with UnitingCare on a comprehensive brand transformation. Other major assignments include Austrade/Brand Australia ("Australia Unlimited"​) and Austrade's international education sector brand "Future Unlimited"​. Re's previous clients include Brand Abu Dhabi, ANZ Bank (global re-brand), Financial Services Council, Medibank Private, Mercer (Aus & NZ), Sydney Airport, Ayers Rock Resort and Lend Lease. Pro bono clients include Igniting Change and Australian Cancer Research Foundation. Patrick is a graduate of the Australian Graduate School of Management MBA Program.

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