Nicole McInnes

An intuitive executive leader, intrigued by what captivates and compels people to engage with brands. With a unique background combining award-winning creative with ROI driven marketing, I combine strong, analytically-based commercial acumen with whimsical ways to inspire consumer action.Across 20 years of experience I've had the opportunity to build and lead teams covering all areas of marketing, including product, PR, marcoms, research, digital and social. In addition I've run brand creation projects, restructures and business strategy across pricing and product, all to differentiate and position companies for longterm future growth.