My journey started off - like most - with an internship and after four fantastic years working to enhance the sporting lives of people with an intellectual disability at Special Olympics, I made the best decision of my life to come to Australia. Since then I have worked across a mix of great Australian brands; Special Olympics Australia, Oxfam Australia, the Public Relations Institute of Australia and now CBS Interactive.
Life is all about storytelling, no matter what you do and it's been an honour to tell stories across the Corporate, NFP, and NGO worlds. I've loved working in sports, communication and PR, an industry body, membership organisation and now the world of digital publishing.
What are my USPs?
• Full suite of Product Marketing activities within digital publishing from display advertising, lead generation and custom content production, strategy and distribution;
• In-depth knowledge of APAC and global advertising, marketing and publishing industries working with some of the biggest business tech, consumer tech, gaming, entertainment and sports brands
• Exemplary history managing social; strategy, customer engagement, brand storytelling, personas, advertising, marketing and events;
• Direct management in social; community management, monitoring, social listening, content calendars, content creation (using tools like Piktochart and Hootsuite) monitoring posts and preparing analytical reports.
• Managed multiple small and medium sized teams as well as various national volunteer councils and committees. Wealth of experience on variety of boards;
• Marcomms expertise; copywriting, blogging, press coverage, media relations, social, video production, website management, CRM system management, EDMs and freelance ghost-writing; and
• A strategic thinker, with experience as a 2IC role.
★ Additional specialities: internal/external communications, sponsorship/relationship management, thought leadership, stakeholder engagement, and issue/crisis management. ★
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