Midu Chandra

Midu Chandra

A well rounded executive who is focussed on building marketing and communications channels through the use of a variety of media channels which enable a business to use marketing as a utility and deliver brand and retail outcomes.My experience lies in developing successful programs for companies ranging from “start ups” to blue chips “corporates”, using an integrated mind set, through the use of Direct Marketing, Above the Line, Digital, Social Media and Traditional Media collectively.I have been lucky enough to work in a variety of industries in Australia & New Zealand ranging from Radio, TV, Technology, Law, Accountancy, Advertising, Entertainment, Accommodation, Agriculture, Bio-technology, Telecommunications and Logistics.My Career Objectives are: - To work with innovative and industry leading companies - To help drive the innovation Technology, Marketing & Strategic thinking - To work with people & develop teams who are passionate and drivenSpecialties: A marketing, finance and information systems grounding with expertise in Direct Marketing, Above the Line, Branding, Digital, Social Media and Media Planning along with technical expertise in Web, Mobile, Digital Retail, Multimedia, Software frameworks and software development.
How To Drive Loyalty Through Mobile
  • Marketing
  • Media

How To Drive Loyalty Through Mobile

Loyalty programs can have an enormous impact on companies, but do it wrong and you're stuffed.

Opinion

by Midu Chandra

Midu Chandra