Is The Focus On An Influencer’s Follower Count Enough?
Is your game influencer marketing but you're not very good at the influencing part? Then make time for this.
Opinion
Melissa Peters
Melissa is Consulting Creative Director & Founder PopUp Collective.With over 15 years advertising experience, Melissa Peters is an award-winning integrated Creative Director, who has worked with agencies including Clemenger, DDB, Lowe, Mojo and Grey Worldwide.Melissa works with brands, retailers and agencies to transform their social media presence and content marketing with big creative ideas, clever social media strategies and influencer collaborations.Melissa is a creative leader in influencer marketing, having implemented and innovated influencer driven communications for more than 10 years.Melissa’s extensive client experience includes Mazda, New Balance, Uniqlo, Streets Cornetto, Nestle Peters, VRC, Bulla, Telstra, Sportsgirl, Odlo Sportswear, Foxtel, Kikki-K, Mimco, Kraft Vegemite, CPA, NAB, Aussie & many more. Melissa also worked in Vietnam launching the countries first Pre-Paid Mobile Card - Mobi4U.Melissa's leadership roles include Executive Creative Director at Lowe Sydney & Digital Creative Director at Citrus Digital.POPUP COLLECTIVE: http://www.popupcollective.com.auSpecialties: Social Media Creative Campaigns, Influencer Marketing, Brand Storytelling, Branded Content, Online Communities, Influencer Creative Collaborations, Content Generation, Creative Collective, Big Ideas, Socially Led Campaigns, Content Driven, Digital Communications, Integrated Campaigns, Creating Rich Web Destinations, Fostering Young Australian Talent