Matt Porter

Matt Porter

Matt Porter is a seasoned communications specialistA vastly experienced New Zealand-born, New South Wales-based journalist and public relations strategist, Matt brings a broad skill set to the table.He cut his teeth in journalism 12 years ago working for a busy Fairfax-owned daily newspaper covering everything from health and welfare and criminal court to sport.Following a stint playing semi professional rugby in Ireland, he landed in Sydney to embark on a four-month contract as an online editor for the official website for the 2003 Rugby World. He then entered the world of magazines for a Sydney-based publisher rising to associate publisher on a suite of five business titles and then editor of flagship title, AdNews.In May 2010 Matt joined his wife's start-up communications business – TraceAbility and the world of PR.He made a rollicking start, landing one of Australia's largest and most successful advertising agencies - M&C Saatchi, as founding client.Matt has added two Sydney-based media companies to his client roster in addition to a number of freelance writing projects.He also secured a regular gig sub editing ACP Magazines' substantial rugby properties including all Rugby World Cup 2011 match-day programs and tournament guides plus 2011 Super 15 Waratahs' match-day programs.In short Matt has:• More than 15 years’ experience as an editor and journalist working across a range of media platforms including daily newspapers, fortnightly and monthly magazine titles and online publications.• The ability to write news, features, profiles and analytical opinion cogently, concisely and with flair.• The demonstrated ability to take charge and produce high quality work to deadline and within budget.• The initiative to cultivate high-level corporate/media contacts and contribute to the editorial and financial direction of a range of different mediums.• An astute mind for media and public relations strategy.