I have been working in the field of brand marketing for the last 20 years.
For the past 9 great years I have been helming Milkmoney where we are create moving image content of all forms. From TV Broadcast series to Social Media videos we get to do some fun and creative stuff. All based in the brand story telling realms.
Prior to starting up Milkmoney I worked for a production company which saw me travelling around the world directing projects which included the Red Bull Air Race and Red Bull X-Fighters series. These were broadcast programs shown around the world. Even though there wasn’t a hip term for it at the time I was part of a major global branded content strategy even before it was the done thing.
Before moving into this wonderful world of branded content I was managing events for a range of creative and fun people including Red Bull, Ksubi [yes I did that infamous ‘rats’ parade] and Vodafone. All progressive brands in their approach to marketing. While I managed events I also imported a clothing label from the States called OBEY and if that wasn’t enough i designed footwear for the surf industry for people like Surf Dive Ski and Skipping Girl. Yes I have done a few things. But all of this has lead me to what I am doing today with Milkmoney. Which I love. And it has made me better at what I do now.
Some people ask me how I ended up here from studying marketing at Uni. But this has been something that has stood me in good stead working in the brand story telling field. The basic fundamentals of consumer marketing I learnt all that time ago translates into understanding the needs of our clients in the brand story telling field.
The future? More good stuff at Milkmoney. From global stuff to creative short films I am looking forward to it all.
Specialties: Content Creation. Branded Content. Storytelling.
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