Marlene Vicaire

With 11+ years as a digital marketer, Marlene has a strong understanding across media, creative & analytics. Before joining RadiumOne as Marketing Director, Marlene was responsible for the strategy and execution of Programmatic across the DDB Australia Group. She was promoted to Programmatic Marketing Director at RAPP after she led Telstra’s digital marketing team winning the Silver Effie 2013 for Best Digital Platform, and Silver ADMA 2013 for best Target Campaign. Coming from a content & branding background, Marlene has been consulting in digital marketing for L'Occitane and Rexel before managing key accounts at Razorfish and GroupM. **Clients: VW, Westpac, BT, Telstra, Samsung, P&O Cruises, TourismNZ, Sportsgirl, Yellow Tail Wines... **Industries: Travel, Retail, Telcos, High-Tech, Financial Services **Expertise: Digital Channels | Digital Marketing Strategy | Integrated digital | Direct response campaigns | Acquisition campaigns | Programmatic Marketing | Branding

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