Lynette Phillips

MAXMEDIALAB is a premium media platform, developing authentic compelling content. What is distinctive about MAXMEDIALAB is our unique cross media approach to delivering effective communication solutions for luxury, fashion and beauty brands. MAXMEDIALAB is the next generation in creative communications with a team able to work across print, digital and social media. MAXMEDIALAB rethinks the business of brand and content. We partner with forward-thinking companies and brands to deliver content led, multi-channel communications that is engaging. Products: MAXMEDIALAB PTY LTD - LAUNCHED AUGUST 2011 Career Background Lynette has been in the media industry for over 20 years, with a strong background in sales, publishing and client concept development. She also worked with leading international publishing companies Hearst, Mondadori and Northern & Shell. Lynette’s positions include Publishing Director and Women’s Lifestyle Sales Director of ACP Magazines. Responsible for leading titles include Harper’s Bazaar, Grazia, Cleo, Dolly, Cosmopolitan, Dolly, madison, Shop Till You Drop, Australian Women’s Weekly, Women’s Day, NW and TV Week. In addition Lynette ran one of the most successful book divisions in Australia. Lynette commercialised many ACP properties and projects through delivering concepts to leading retail, fashion, beauty and luxury brands this included the successful 30 Days of Fashion & Beauty, 30 Days of Health & Wellbeing and ACP's Beauty Awards. Lynette also launched a number of high-end consumer publications in Australia the March 1998 Harper’s Bazaar, March 2005 madison and 2006 Shop Till You Drop and October 2008 Grazia. Also many leading digital luxury sites, including Grazia, Australian Women’s Weekly, Harper's Bazaar, Cosmopolitan and Shop Till You Drop. Lynette worked for the world’s most successful fashion and retail brands in delivering boutique concepts.

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