"If you paint a sign that says, ‘Alice is coming to Wonderland Saturday,’ that’s advertising.
If you put the sign on the back of a white Rabbit and walk him through town, that’s a promotion.
If the White Rabbit intentionally runs through the Queen’s flowerbed, that’s publicity.
If you get the Queen to talk about it, that’s public relations.
And if you planned the whole thing, that’s marketing."
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