Pinterest: Popularity, Power & Potential
With brand like Uniqlo and Sephora embracing Pinterest, Aussie brands would do well to consider the platform.
Opinion
Lorya Noseda
6+ years of experience in advertising and marketing specializing in global brand planning and communications strategy.Specialized in consumer insights, brand strategy, branded content, social media and CSR platform-building.Worked across Asia (Singapore, Vietnam, Cambodia, Thailand, Malaysia and China) and Europe (UK, France) for multinational FMCG companies, real estate developers and politicians.Digital campaign director for Cambodia’s Opposition Party in the 2013 elections.Panelist at the 2014 WARC Prize for Social Strategy Award Show in London. Paper "Using social media to mobilize the youth and change the political game in Cambodia"Silver Award for Most Effective Asian Strategy and Bronze Award for Most Effective Social Strategy.www.warc.com