Campaign: Crowne Plaza Hotels says ‘Business Is A Game. Play To Win’
Crowne Plaza Hotels & Resorts has launched a new integrated marketing campaign ‘Business is a game. Play to win.’
Lena Sachs
Lena is a consumer and social media specialist, and has over five years industry experience.In her current role as Account Director at Bite Communications, Lena develops and executes campaigns for traditional PR and social media programs for her clients.Previously, Lena was a Senior Account Manager at Pulse Communications, part of Ogilvy Public Relations, where she was responsible for the daily management of her clients and regular liaison with key media contacts, including regular client counsel, media pitching, media material development and planning.Lena has picked up a wealth of experience with consumer, tech and travel brands during her time in the industry, working with brands such as Havaianas, TripAdvisor, LG Electronics, Purina, Tourism Australia, KFC, MILO, Carnival Cruise Lines, Activision and Twentieth Century Fox.Lena’s main area of expertise is facilitating media relations campaigns and executing media events and consumer activations.Lena has worked on a range of activations and events that vary in scale, from launching Tourism Australia’s ‘There’s Nothing Like Australia’ campaign, to bringing a brand new video game IP, Skylanders, to market for the first time - now the biggest children's franchise globally, and in Australia.One of Lena’s career highlights was working on a large-scale Carnival Cruise Lines event, which saw a giant, 7-metre wide red nose placed on the bow of cruise ship Carnival Spirit as it sailed in to Sydney Harbour. The partnership was initiated to raise awareness for iconic Australian children’s charity, SIDS and Kids, in honour of Red Nose Day. The media moment saw national and international coverage, and touched every major broadcast network in Australia.Lena graduated from UTS with a Bachelor degree in Public Communications. Lena has also completed a presenting course at the National Institute of Dramatic Arts (NIDA).