Leah Whitford is Joint Managing Director of iOM, Victoria’s leading independent out-of-home media company, founded in 1994. Leah has held senior roles in the industry, servicing Australia, NZ, UK and the Asia Pacific and Middle East regions. This involved launching new products and growing new markets, including securing the outdoor media contract at Colombo Airport in Sri Lanka. Her knowledge of the industry spans management, sales and marketing, all aspects of signage hardware and construction, digital production and new technology. Her aim is to ensure that out-of-home media keeps pace with the convergent technology that delivers consumers to advertisers. Leah holds a Bachelor of Arts from the University of Melbourne and a Master of Arts (Communications) from RMIT.