Variety is the spice of life, and an interesting career. My PR story has chapters in the high octane world of motorsport; promoting health and wellness at Weight Watchers; match making at eHarmony; and I now 'Give. Share. Live' everyday heading up the PR and content team for RedBalloon. I could run off a list of “core attributes”, but I’m not going to. That stuff is boring; and for all you know it could be a load of rubbish. All you need to know is the first thing I pack for work every day is my sense of humour - it's my tool of choice in most situations. A self-proclaimed “dog extremist” and Bon Jovi enthusiast, I know very few songs written after 1989, and I make no apologies for that.