I am an Account Planner at The Works, Sydney. A recent study by Havas Media (2012) revealed that "people could live without 70% of brands." With this in mind, I'm looking for new, lateral, non-traditional ways to address briefs. I'm searching for ways to engineer meaningful moments between brands and consumers. My responsibility is to maintain a high standard of strategy planning across clients and ultimately to ensure that our work delivers business impact to clients and a meaningful experience for consumers.