I started my full time public relations career moving to Sydney in 2009. Working in a range of environments from boutique agency and in-house, I joined the Porter Novelli team in 2012 working across a range of consumer, health and not-for-profit accounts. I also sit on the social team, helping to develop and implement socially-led campaigns and manage brand communities. Aware that our remit is no longer just media relations, I’m hungry to learn more about social strategy and best practice for bridging the gap between paid and earned media through insights and creativity.