Kristina Ranson

A background in quality print sales eventually led me to digital and I have spent the last decade selling and building inventory networks both premium and longtail in display, video and mobile. At digital premium publishers I sold to agencies and clients and got to use technology platforms like Atlas and Accipter. In syndicated business development roles I have built large inventory networks and booked campaigns across Adap, AppNexus, Tremor, Brightroll etc. Have good understanding of the digital landscape and in my most recent placement have gone back to my roots in marrying the world of offline with online. I enjoy driving new business, managing preferred partners and educating and sharing the knowledge in crafting partnerships to grow business and revenue. Specialties: Identifying and building new areas of digital business - multi channel Negotiating contracts and commercials with bus dev partnerships Building inventory networks Video and performance advertising Syndicated media Marrying offline and online data - PII and the cookie

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