Kirsty Dollisson

Kirsty Dollisson is 34, and enjoys working hard and playing hard. She is an exceptional manager and an approachable colleague. She lists her MD father as her greatest inspiration as he always encouraged her to follow in his footsteps. • Founded TorchMedia in 2007, after being tasked by parent company Claude Group with creating a recognisable challenger brand in the out-of-home industry. • Has been leading the brand as General Manger of Sales, Marketing and Commercial for over seven years and is (much to her chagrin) the only female member of senior management in Claude Group. • Took over national sales responsibility in early 2013. • Was key in the introduction of grocery, liquor and pharmacy shopper behavioural studies, such as Project Siberia and Project Hogwash. • Is a fierce champion of flexible working arrangements, judging people on the job they do rather than hours worked, and opening the door to talent by being inclusive and family friendly. Notable achievements • Has developed a well recognised and respected brand that is known in the industry as a very desirable place to work. • Led her team to win B&T Media Brand of the Year 2010 • Led the diversification of media assets adding Transit to TorchMedia’s Shopper Media portfolio. • Turned around the staff retention rate. • Has significantly improved the company’s financial results due to changes in management style and culture.