I’m a psychology post-graduate and senior account director (SAD/GAD) with 15+ years’ integrated experience across brand strategy, retail, experiential and consulting. My passion for brand and design took me from 5 years in Management Consulting across to 9 years in Agency land where I’ve helped client’s brands be seen, heard and experienced more powerfully through engaging creative and integrated Through-The-Line brand and retail campaigns. My experience has taken me across diverse industries for challenger brands that continually innovate. From 2 years managing Hyundai’s brand rejuvenation through to the launch of the i30 and a fresh new look and feel across collateral; to Bushells’ 2 year brand evolution and rollout of 8 NPDs; 5 years managing and implementing brand and product campaigns for Deloitte across US, Europe and SE Asia; to leading the very challenging and fast-paced Samsung experiential account across Telco, Audio Visual and Home Appliances. Industry experience includes consumer electronics, retail, FMCG, alcohol, auto, health, property, professional services (accounting, engineering, consulting, legal), government, financial services, not-for-profit and communications. For key clients Deloitte (Australia and Global), Samsung Electronics, UBS, Macquarie Bank, GraysOnline, Unilever, Hyundai, Arnotts and Johnson & Johnson. Most recently, I have joined Hulsbosch - Australia's leading full service strategic brand and design company specialising in corporate and consumer design.