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Joshua Black

I am a highly driven marketer with 17+ years of experience in brand marketing - 12 of those years working with leading global trademarks on the client side & 5 years working on the agency side. I am entrepreneurial, commercially focused, disciplined & understand what it takes to run a business having started an Agency from scratch and growing it to USD$3MM in billings in 2 years. I understand & have experience across the full marketing spectrum - from insights & data through to product innovation, brand creation, pricing strategy, pack creation, go-to-market, trade marketing, campaign ideation, ATL creative development & production, media management, brand activation, content ideation / production & ROI measurement. I am creative, curious, ambitious, dedicated and the go-to guy when you need a problem fixed. I am now working at GroupM ESP, the branded content, activation and partnership division of GroupM - the worlds leading media management company and part of WPP. My role stretches from Pakistan to Japan and down to Australia with a couple of billion consumers in the middle. I love what I do.
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