I direct brand and product reputation through earned, owned and bought media, drawing on experience gained in the pharmaceutical, retail, technology and B2B sectors, and the public service - managing how third parties amplify companies, brands and products. I've worked in the UK, across APAC and Australia; amplifying the likes of Adobe, Cisco Systems, Facebook, Google, Instagram, Optus, Xerox, among many others. I launched Salesforce.com’s ‘no software’ reputation in Australia, coinciding with the company’s Australian launch. I’m responsible for directing stories that build brands’ reputations with public, government and industry stakeholders. My recent portfolio includes setting the direction for brands and products that have either a direct impact on public health in Australia, are associated with local government development initiatives, disrupt established retail models, promote the value proposition of advertising; or drive consumer and industry support. I'm also a bit precious about breaking eggs, and have an unreasonable fear of balloons.