Noting that a huge marketplace gap had emerged at the crossroads of digital film making and multi-screen production and delivery, Warwick Boulter and I founded VisionVault to address it. VisionVault is a highly searchable, highly scaleable SaaS cloud platform designed from the ground up to enable companies to take ownership of their digital film and video assets, and use them more often, more efficiently, and much more quickly. Our core focus is advertisers - we help advertisers untangle their digital film assets and ancillary information, and then manage those assets in a single, brand aligned online platform that enables clean, immediate collaboration between creative agency or agencies, production partners, editors, content freelancers and delivery platforms. VisionVault makes every call you ever made to your creative agency or freelance cameraman looking for 'that footage' redundant. In an always on, video dominated media landscape, VisionVault is essential for companies that own any digital video assets - from high cost TVC rushes, masters and ancillaries, to simple demo webcasts and web hosted assets.