I am a media professional with 15 years experience in agency and have worked across multiple job functions including; account service, brand strategy, media & communications strategy, implementation planning, contract negotiation and media buying. The first 12 years of my career were spent honing my craft at Starcom, where I was fortunate to learn from some of the the best in the business, whilst working on quality clients across various industries. This was followed by brief stints at both Southern Cross Austereo and MediaCom, before moving to CumminsRoss in late 2012. My current role at CumminsRoss is a culmination of all my experience over the years. As Media & Strategy Manager in SA, I am responsible for leading and managing all work that falls under the umbrella of brand & advertising strategy; as well as planning, buying and continuous measurement & optimisation of campaigns.