A strategic marketer, with 15 years experience developing, implementing and evaluating marketing initiatives for a wide range of brands. Strong analytical skills, with the ability to develop successful strategies and tactics based on analysis and interpretation of market and consumer research has seen me achieve exceptional results for national brands within the FMCG industry. With excellent project management skills and ability to multitask, I'm capable of working within a cross-functional team, and acting in a leadership role. Very experienced in driving new product development projects from concept through to launch. Extensive ability in developing and managing communications campaigns from strategy to implementation, including creative/media advertising, promotional and PR activities. I have much experience with interactive communications such as online advertising, website development, search engine marketing, search engine optimisation and social media. Specialties: Strategic marketing, social media marketing, branding and identity, search engine optimisation, digital marketing, web design and development (Wordpress, Joomla).