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Jennifer Muir

General Manager - Primary Communication. National President - Public Relations Institute of Australia With a career spanning twenty years, reaching across Australia and Asia, I manage Primary Communication’s broad portfolio of clients, reinforcing and extending our reputation for frank and fearless strategies, campaigns and senior counsel. I lead the campaign advocacy, government and stakeholder relations team across a range of social issues and client briefs. Additional expertise includes a focus on the development and implementation of conflict sensitive strategies using a 'Do no harm' approach to communication. To supplement this work and my strong commitment to the promotion and advocacy of human rights, peace and justice, I provide pro-bono advice and support to human rights and peace based advocacy organisations through volunteer consultancy contracts. I am currently the National President of the Public Relations Institute of Australia.

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