Jarryd Zankovic

I am a Senior Art Director at PLAY Communications. Recognised as one of the leading creatives under 30 in the marketing, advertising, media and communications industries. (B&T 30 under 30 – Specialist). It’s not what brands say that matters. It’s what brands do that makes the difference. I create in a world where I work with brands to do. To connect with their consumers on a real and tangible level, delivering a positive brand experience that results in sustainable business impact for the brand. I have been with PLAY Communications for 5½ years, moving through the creative ranks as the company has grown from boutique agency to one of Australia’s leading Experiential agencies. I have worked on over 400 projects for some of the country’s leading brands covering all primary sectors. Experientially minded, Digitally Spirited. I am Passionate about connecting the physical with the digital world, having created successful (and some award winning) campaigns for the likes of Optus, Volkswagen, Lenovo, Hoyts, Mentos, ASOS, Honda, Nivea and Audi. Recently becoming part of the GroupM family I am now exposed to a world that is starting to see experiences as a currency, as brands and media slowly shift their focus from the traditional approach to engaging and connecting with consumers on a whole new level. Within GroupM I am a founding member of NCo, a committee of GroupM’s young talent who work with the groups board and CEO to advise and recommend on the running of the company. A creative entrepreneur at heart, my passion is in building business and seeing ideas take off. Blank, Boys Basics, John and Mario, Vilij are all projects running in their respective space, allowing the spirit inside to play outside the "9 to 5".

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