Not many people love talking about themselves, I prefer talking about ideas.. any old one, but tech, design, strategy and music in particular.. If you've read this far you're probably curious in my talking about myself a little.. I lead programmatic digital marketing across the consumer wireline portfolio in Telstra. That has included in the past year leading real-time, data-driven marketing campaigns, content development, social led campaigns and digital marketing strategy. Prior to that I lead the development of the corporate consumer segmentation model and its implementation company wide. Rewind the timeline a bit and see that I've had a breadth of experience across consumer and business marketing, strategy development and planning, partner programs, online channels and change management. Side hustles parallel to the timeline include music, writing (.. well blogging), volunteering with Sydney's disadvantaged youth and social.