Jacqueline Morony is an award-winning creative director with more than 15 years experience on complex brand development and strategic design projects. Jacqueline has worked at Sydney’s leading design and branding firms including Emery Vincent Design, Frost Design and Generation Alliance. Bringing a high-level of strategic insight to the design process, Jacqueline has consulted to a number of high profile businesses and organisations each with differing brand questions and challenges. From place branding for the country of Botswana to the National Museum of Australia, eftpos, Macquarie University, the World Intellectual Property Organization and Virgin, Jacqueline has built a career that has seen her bring insight to clients across many different sectors and countries. Currently, Jacqueline is providing strategic brand and communications consultancy to Emirates SkyCargo and is a lecturer in branding at the University of Technology, Sydney.