I am a Marketing and Communications Consultant. For 13 years I’ve led national marketing and communications teams on brands that are leaders in their categories. And prior, I held senior positions in advertising agency DDB (client, McDonald’s Australia). Today’s marketing is different from yesterdays. And tomorrows will differ from todays. Today its about location as consumers carry, use and depend on their web enabling devices. Today its about creating integrated content compatible across all screens and also distributed to social platforms, as brands are acting as producers. Today its about qualifying small communities rather than quantifying large ones. Today its about marketing with rather than to these niche communities. But, there will always be a consumer and a need for insight to engage that prospective customer. So whilst the channel(s) will change and so therefore the content and creative, the need to develop winning strategy delivered though comprehensive planning and executed by crafted content is unchanged. If your business is in need of a talented, experienced and enquiring marketing mind, a compelling marketing strategy, a sure fire plan or wants to tell its story better, there is a great opportunity to deliver to your current marketing. Gap Marketing & Communications identifies those opportunities by helping clients better understand their brands and in so doing how to build better, more successful businesses. If we can fill a current gap in the marketing of your business, I’d enjoy hearing from you. Ian Specialities: • Brand & marketing strategy; • Brand advertising & communications for all above, below & digital mediums; • Gap and competitive analysis of website & online content & social media platforms; • Planning & delivering & evaluating web, digital & content marketing programs; • Media planning & buying; • Web site optimisation; • Writing and design of content for web, video, social media, brochure, press, radio and tv.