A highly experienced Consumer Marketing Manager, developing marketing strategies based on consumer insights and business analytical tools. My core strengths and passion are in developing and executing strategic brand campaigns and in integrated marketing communications activities to drive acquisition and customer retention through sales of products and services. Specialties: I have in depth experience in utilising all advertising mediums and in media strategy, social and online media, sponsorship and event marketing, PR, Promotions, DM and in the management of key media and creative agency relationships. I enjoy developing and mentoring staff and building engaged and empowered teams. I have worked in a diverse range of industries, for leading brands such as Telstra, Star City, EnergyAustralia, AAPT and Metcash.