Hayley Lyon

Account director level with fourteen years experience in creative solutions, sales, negotiation, project management and client service. Client (B2B, B2C, all levels from assistant to C-suite) and agency facing. A digital social and content specialist who has also worked in print, digital display and rich media, video seeding, MCN talent management, social programmatic, SEO and a range of creative solutions across both channels. Fanatical about detail. A hands-on and democratic account & team lead with a knack for reading and converting data into actionable intelligence. Skills: Digital social and content campaigns: creative, strategy/comms planning, implementation, management, analysis Department forecasting and P&L management Creation and implementation of best practice analytics and production processes Client social media analytics, strategy, content creation. Tailored to platform and audience Social programmatic including content A/B testing and real-time optimisation Data analyst Account direction and management - projects, account, new business development, presentations Team management and mentoring (including education on how to read and apply data to best effect) Talent sourcer / broker / manager Negotiation (internal/external) and new business development Copywriting &creative guidance

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