Fiona McEachran

Just been to San Diego for Social Media Marketing World 2014! Great to meet such amazing strategists and marketers... I love marketing. It involves every employee in a business, and connects with customers at multiple touch points. My Mission: To help Onthehouse reach and connect with more customers through strategic, branded, results-driven, engaging social marketing. I have a range of B2B and B2C marketing experience, including planning, website development, email marketing, direct mail, newsletters, print, with a passion for: Brand Strategy - I choose a desired goal/ outcome, short term or long term, and devise a path to meet that goal, based on my knowledge and experience with digital marketing and traditional marketing. Copywriting - I craft words that are all about connecting with customers, generate more engagement, and ultimately more conversions - blogs, ad copy, facebook copy, press releases, etc... Social Media - I build followers naturally and organically, which ultimately drives new leads. Campaign Management - I project manage, and bring together all the pieces to create and manage a campaign to generate a specific marketing outcome - engagements, leads, sales, etc... Personal Branding on the Web - After being asked my so many business owners how to stand out in their field on the web, I wrote a book to lay the foundations. That book is Web Branding Coach: Genesis
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