Growing up, I was always the child asking ‘why’, ‘who’, ‘where’ and ‘when’ which has ironically resulted in my pursuing a career in understanding consumers and what drives them to make decisions. It is this intense desire to understand people on a holistic level that has enabled me to fast track my career in the Media Community. Having never been content with the status quo of settling for “good enough”, I constantly seek to improve and develop further – obtain more information. More skills. More relationships, and more experience. It is because of this appetite for growth, understanding and knowledge that I believe I am an asset to any team looking for someone who is constantly striving to be the best version of themselves possible. My most recent client Woolworths Ltd, Australia’s largest media account (annual billings $240M), has been integral in giving me the tools to become a proficient communications planner. From the inception of big ideas, to the implementation of truly great brand integration, my clients have consistently thrown challenges at me, of which I embrace and accomplish.