Elizabeth McLean

As Chief Operations Officer, Liz skilfully combines staff management, account management, digital strategy and operations in her multi-faceted role. Liz has worked with a dynamic range of clients in the digital space to deliver both functional and creative outcomes. Today, she manages the Butterfly Digital Production and Design teams, and oversees the operational side of the business. Liz’s areas of expertise include technical concept development, process improvement, and digital asset consulting. Some of Liz’s recent career highlights include: 1. Leading the charge towards responsive websites including developing Butterfly’s new website in alignment with global best-practice methodologies, which won multiple local and international digital media awards. 2. Execution of a custom, cloud based app to manage and streamline Butterfly’s operations and project management and facilitate communication between clients, helpdesk and digital producers. 3. Redesigning the work environment at Butterfly to foster more collaboration, through focusing on shared places for the creation and execution of work. This included a stimulating, colourful workspace with open plan environments, shared work spaces, break-out rooms, state-of-the-art training facilities, and hot-desking areas for staff and clients. Specialties: - Leadership, staff and team development - Business analysis, strategy assessment, planning and implementation - Online marketing trends and execution (social media, campaign planning) - Open and closed content management systems and platforms including Joomla 1.0 - 3.2 - Responsive design - Project management methodologies including scoping best practice and use cases - Custom web application design, development and management - Digital and creative concept development including user experience and information architecture

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