The Internet Has Gone Crazy For Apple’s $25 Cloth
What's more ridiculous - Apple charging $25 for a cloth or the fact that people will actually buy it?
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Author Archive
Explained: The ACCC’s Latest Plan To Control Google & Its Ad Tech Dominance
Confused by the ACCC's Google announcement this morning? This is like a personal cheatsheet penned to your inner thigh.
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The EU Wants Standardised Phone Chargers… And Apple Isn’t Happy
Apple unhappy about EU's uniform phone charger threat. Still turning blind eye to flogging power cables for 120 bucks.
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Beneath The Blockchain: Why Brands Are Getting Involved In NFTs
Still have no idea what an NFT is? Exacerbate your sense of confusion here!
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How Twitter Has Turned Industry Privacy Changes Into “A Positive”
B&T sat down with Twitter Australia's head honcho for this one. And thank god we bought the LÅNGFJÄLL chair from Ikea.
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Commercial Radio Australia Set To Begin Collectively Bargaining With Google And Facebook Over News Payments
Commercial Radio Australia’s (CRA) 261 member stations will soon be able to collectively negotiate payments for ne...
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Reddit Continues Non-Programmatic Ad Trend With Conversation Placement
After revealing it had ditched programmatic ads earlier this year, Reddit has today launched Conversation Placement R...
The Chance For Chatbots: Hubspot’s Kat Warboys On Winning The Personalisation Race
In bad news for people who enjoy abusing human customer service representatives, chatbots are here to stay.
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“The Open Rate Is Gone Forever”: Salesforce’s Kevin Doyle On Why Marketing Metrics Have Changed For Good
The open rate might be gone, but fear not, there will be plenty of new metrics for marketers to embellish in the future.
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How Sharesies Is Combining CX And Playful Marketing To Unlock The Australian Investing Market
Sharesies means you can be the next 'Wolf of Wall Street'. Although that shouldn't mean you can start acting like Leo.
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Facebook’s New VR App Could Get Rid Of Offices For Good (But There’s More To It)
Could Facebook's new VR spell the end of the office? It won't, however, stop us feeling nauseous & walking into walls.
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Facebook Outlines Plans For Personalised Ads Beyond IDFA And Cookies
Mark Zuckerberg has shown his hand here and played his draw four card, if we're to use Uno analogies.
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“We Don’t Want To Be A Token Buy”: Inside TripleLift’s Australia Plans
With Akubra firmly on the head & Foster's in tow, this US ad tech company is ready to take on Australia.
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No Programmatic, No Worries! Reddit Records $136M In Direct Advertising Revenue
Reddit now in the black to the tune of $136 million. Leaving many red-faced and green with envy.
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Stream On! There’s Room For One More In Australia’s SVOD Market
This analysis is less of a slice and dice and more of a Julienne, if we're being completely honest.
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Facebook News Kicks Off In Australia, As Social Media Giant Promises To Pour $15m Into Local Journalism
Zuckerberg has certainly opened the purse strings here, although $15m is really chump change for a multi-billionaire.
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What’s Next For Email Marketing?
What's next for email marketing, you ask? Let's hope it's not a return to tacky chain emails with bad jokes.
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Google And News Corp To Train 750 Journalists With Digital News Academy
In one of the great ironies, two of the great destroyers of journalism have teamed up to actually support journalism!
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Facebook Outlines Its Plans To Create A “Metaverse”
Facebook outlines plans to create a "Metaverse". Apparently, Mark's currently on Tatooine looking for Obi-Wan.
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Have Twitter And Snapchat Debunked Advertisers’ Concerns About Apple’s iOS 14.5 Privacy Changes?
We've gone full MythBusters with this investigation, sans the beret and moustache.
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The Countdown Is On: When To Expect Google’s FLoCs
Google's FLoCs will be ready by late 2022, which at this rate, will be around when Sydney gets out of lockdown.
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Sorrell’s S4 Bolsters Data Capabilities With Acquisition Of Australian Salesforce Specialist Destined
S4 nabs another Aussie agency, and all while Sir Martin was watching Neighbours in his pyjamas & smoking jacket.
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Twitter Lifts Revenue 74% On The Back Of Advertising Boom
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from in...
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ACCC To Examine eBay, Amazon, Kogan And Catch As Part Of Inquiry Into Online Marketplaces
It appears Rod "The Rocket" Sims is back to his old tricks. B&T adding that nickname in there for added cachet & spunk.
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“Unchecked Algorithms” Spreading Anti-Vaxx Misinformation On Facebook: Report
Report says Facebook guilty of peddling anti-vax messaging. On a positive note, it's excellent for stalking your exes.
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What Cookiepocolypse? Advertisers Stick With The Tried And True
B&T is convinced that the studio that makes a 'Cookiepocolypse Now' film will make a lot of money.
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Going From Able To Future-Ready With Accenture Australia & NZ Managing Director Nhung Mason
Preparing for the future can be stressful. Avoid panic buying toilet paper and read this piece to ease the pressure.
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TikTok Reaches Elusive Three Billion Download Milestone
In yet further confirmation people will watch any old shit, TikTok has reached its three billion download milestone.
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Google Fined $792M For Failing To Negotiate Deals With French Publishers
Google cops latest $792 million fine. Writes cheque for $793 million and says "keep the change you moaning Margarets".
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Personalisation Without Third-Party Data: Is It Possible?
We're all about answering the big questions here at B&T. Just don't ask us to remember our online banking password.
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