Ads Going Unnoticed: 82% Of Australian Shoppers Ignore Targeted Ads
Study finds 82% of Aussie shoppers ignore targeted ads. On the upside, some 18% are buying extra shit they didn't need.
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Author Archive
Gumtree Gives Advertisers Access To The Circular Economy With New Solution
Here's all you need to know about the "circular economy" & is not to be mistaken with the grey economy or perpendicular.
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Advertisers Will “Benefit Greatly In The Long-Term”: Apple’s Privacy Update Earns Mixed Reviews
Much like The Rock's 'Tooth Fairy' and 'Baywatch', Apple's new software is receiving mixed reviews.
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Seven West Media Finalises Deals With Google And Facebook
Seven West Media announces it's finalised deals with Google and Facebook. Apparently the "cheque is in the post".
Regional Papers Given the All-Clear To Negotiate Payments With Google And Facebook
One of the top things about a trip to the regions is a local newspaper. Fearing for your life in the pub another thing.
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First-Party Data Or Bust: Inside Adobe’s Plan For Life After Cookies
One need only see the B&T staffer in the Adobe cap, shirt & facial hydrogenator to know who attended last week's summit.
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Facebook Gives A Taste Of Ads After Apple’s Privacy Changes
The Facebook and Apple feud is fast becoming the Qantas vs The Veronicas of the US tech world.
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Explained: What Apple’s Privacy Changes Mean For You (And For Advertising)
Here's your guide to Apple's software update. Alternatively, if you hate change, you could just never update your phone.
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Woolies Takes Majority Stake In Quantium
Woolworths takes majority stake in Quantium, still can't get its trolleys to drive in a straight line.
Lifting The Lid On The Marketing Machine With Accenture’s Philippa Spork
If only marketing were a machine, then all of your problems could be remedied with a spray of WD-40.
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Facebook Ups Data Portability Efforts With ‘Transfer Your Information’ Tool
You can now transfer all your old crap on Facebook. Although it might be better to just delete some of the old photos.
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Google Considers An Appeal After Federal Court Rules It Misled Australians
Google considers appeal after federal court rules it misled Australians. B&T bets it was ably abetted by its legal team.
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The Trade Desk Kicks Off Beta Testing Of Unified ID 2.0 In Australia
For those not in the know, beta testing is a technological term for "we've got no effing idea if this is gonna work".
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AKQA’s Millipede And RMIT Create New Playable Experience For Melbourne
As Melbourne continues its post-pandemic reactivation and with thousands of children visiting during the s...
Apple “Not Against Digital Advertising” Despite Privacy Crackdown: Tim Cook
Apple boss says he's not anti digital advertising. In fact, he'a all for whatever makes the company a shitload of cash.
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How CTV Bucked The 2020 Advertising Downturn
CTV proved the pick of the bunch in 2020, kind of like Johnny in MAFS.
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533M Facebook Accounts Exposed In Data Leak
Anyone with 'abc123' or 'password1' as their Facebook password should be sweating with news of this data breach.
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From Marketing Painpoint To Multi-Million-Dollar Company: How An Advertising Agency Gave Birth To Linktree
While an abundance of facial hair might be common across startups and ad agencies, the similarities stop about there.
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“Can Cause Unintentional Harm”: Google Questions ACCC’s Ad Tech Proposals
The mud slinging continues between the ACCC and the tech giants, as Rod Sims forced to invest in more Vanish Napisan.
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“An Area That Is Heavily Dominated By Men”: Push For More Women In STEM Roles As Media Pay Gap Widens
Once again, there's an industry push for more women in STEM roles. Its nerdy man image clearly doing it few favours.
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Supply Chain Efficiences In Action: How GroupM And Index Exchange Saved $2M
No reports on whether or not the $2 million in savings has gone towards an office jumping castle and indoor zoo.
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The First-Party Data Play
If the first-party data play is the equivalent of the royal flush, the third-party data play muust be a two pair.
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How Google Dealt With ‘Bad’ Ads During COVID
Do you regard yourself as a digital native who makes really shit ads? Mark this report an essential read.
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What’s Old Is New: What To Expect From The Launch Of Facebook News In Australia
Facebook News is coming down under! It will bypass mandatory hotel quarantie and spend two weeks on a farm in Byron Bay.
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Facebook Reaches Deal With News Corp To Pay For News In Australia
Facebook has finally reached a deal with News Corp. Not that we can see Rupert having Mark over for tea anytime soon.
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Google Takes Aim At “Self-Serving” Microsoft
The tech giants are at each other's throats yet again. Thankfully, no one's mentioned the skivvies or the pocket pens.
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ACCC To Investigate Salesforce’s Takeover Of Slack
ACCC to investigate Salesforce's takeover of Slack. Won't be investigating the missing slacks press from the Travelodge.
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“The Future Of Our Industry Lies In Collaboration”: How Ad Tech Can Come Together Without Cookies
As the saying goes, "there's no 'I' in team". There are several in 'advertising industry' however.
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A Win For Privacy Or For Google? Ad Tech Industry Weighs In On Tracking Changes
Here, B&T asks "a win for privacy or for Google?" & you'd pick the splinters out of our arse such was the fence-sitting.
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What The FLoC? Google Vows To Stop Tracking Users For Ads
B&T's tech writer debunks industry reputation for being humourless by sneaking slightly lame gag into headline.
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