Should You Block Advertising On News Sites? The IAB Says No, But The AANA Isn’t So Sure
It's pistols at dawn between the IAB and AANA this morning! Or, more to the point, passive-aggressive press releases.
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Author Archive
YouTube Plans Shortform Video Platform: Reports
YouTube planning a short-form video platform it's calling its TikTok buster. Well, it's not, but it may as bloody well.
Quantium Taps Former Foxtel Boss Peter Tonagh As First Independent Non-Executive Chairman
Former Foxtel supremo Peter Tonagh resurfaces but insists he's not some sort of industry Where's Wally character.
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Snapchat Usage Reaches An All-Time High During COVID-19 Pandemic
Like other social media apps and platforms, Snapchat has seen a spike in usage as a result of the COVID-19 outbreak. New...
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With Nothing Else On, Advertisers Turn To… Zoom Backgrounds
It’s fair to say that options are limited for advertisers at the moment. Live sport is a distant memory, movie cin...
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Facebook And Droga5 Remind Us “We’re Never Lost If We Can Find Each Other”
Facebook & Droga5 unveil a stunning piece of creative that Mark hopes will save him from another grilling by Congress.
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1.8M Australians Now On Disney+
This headline reads "1.8M Australians Now On Disney+". But the "Australians" part could easily read "Star Wars nerds".
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Malvertising: What Is It And Why Is It Surging?
"Malvertising" may sound like a malnourished advertising person, but as you'll learn here it's infinitely more sinister.
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Performics: Home Offices, Hand Sanitiser And Workout Routines Dominate Search Results
Mercifully, "101 delicious ways with goldfish" & "name that skin fungus" haven't dominated Australian internet searches.
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Working From Home: Why Employee Experience Matters
Customer experience (CX) has been a huge focus for marketers and advertisers in recent times. But according to InMoment,...
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Fresh Questions Emerge Over Zoom’s Privacy Policy
Questions emerge over Zoom's privacy policy. Not to mention enhancing your jowls and crow's feet on conference calls.
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News Corp COO Calls For Tech Giants To Be ‘Tamed’, As Government Turns To Facebook For Guidance
Hear that cage rattling? News Corp's lobbed another manure-filled sack in Facebook and Google's direction.
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Tech Jobs Up 17.3% Despite Market Crash
Know your data mining from your wireframes from your hypertext markup language? Strut like a peacock on this news.
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Straight To The Small Screen: Why PVOD Is Booming In 2020
PVOD allows you to the cinema experience at home minus the $18 buckets of popcorn & irritating members of the public.
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Facebook Launches COVID-19 Information Centre
Facebook is continuing to play its part in aiding the COVID-19 outbreak, launching a new Information Centre. Localised t...
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Slack Gained 2.5 Million Simultaneous Users This Month, And The Numbers Keep Going Up
One of the few winners from the COVID-19 outbreak has been business communication app Slack. As workplaces scramble to g...
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Apple Looks To “Pave The Way” With Full Third-Party Cookie Blocking On Safari
Here's an authoritative piece aimed at B&T's burgeoning tech readership. And a big shout out to the three of them, too.
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Influx Of Calls To Government Services Impacts Telstra Network
People urged to stop ringing the talking clock and the ABC's Gardening Australia hotline as Telstra network buckles.
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IOC Confirms Olympics Will Be Delayed, Likely To 2021
Have your Olympic dreams been scuppered by being an unfit, overweight couch potato? Look, you've got another 12 months!
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Twitter Withdraws Revenue Guidance Amid Coronavirus Advertising Downturn
For a brand that prides itself on its brevity, this Twitter revenue guidance announcement drags on a bit.
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Facebook To Stamp Out “Predatory” Hand Sanitiser Ads
B&T recommends tequila as an easy makeshift hand sanitiser. First, wash your hands with soap then drink four margaritas.
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Big Interview: Inside Google’s Decision To End Third-Party Cookies With CPO Keith Enright
B&T goes one-on-one with Google CPO Keith Enright, who also takes commanding 6-1 lead in accompanying totem tennis.
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How This Creative Tech Company Is Using VR To Work From Home
This tech company has figured out a way to socialise without having to put up with the problem of body odour.
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Why Sports Cancellations Will Favour Tech Giants, CTV And Gaming
Cheaper petrol prices aside, here's some coronavirus good news. Well, depending on how you look at it that is.
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Snapchat Partners With WHO To Educate Users On Good Hygiene Practices
You're supposed to wash your hands as long as it takes to sing Happy Birthday. Even better if it's your actual birthday.
Why This Telco Tests Out Ad Campaigns On Reddit And 9gag
Here's a clever little marketing stunt that would take too long to read here, forcing you to read the actual article.
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Brand Suitability: Should You Be Keyword Blocking “Coronavirus”?
This proposes you should be keyword blocking coronavirus. Which would be bad news for 97.8 per cent of B&T's newsletter.
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Political Advertising: The Good, The Bad And ‘That’ Bushfires Ad
Remember when we were all going to be burnt to death in the bushfires? Oh, how B&T longs for such sweet, innocent times.
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Lessons We Can Learn From The Dot-Com Crash
With so much news on the coronavirus outbreak and its impact on the global economy, it was very easy to forget last week...
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WHO Turns To TikTok To Curtail Coronavirus Spread
WHO turns to TikTok to curtail coronavirus spread. Which may be of no use to anyone over the age of about 13.
