Edward Pollitt

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Author Archive

Multicultural friends group using smartphone with coffee at university college break - People hands addicted by mobile smart phone - Technology concept with connected trendy millennials - Filter image
  • Technology

In-App Video Ad Spend Surges 110%

Report says in-app video ad spends have surged 110%. Or, is that more a gush or a deluge? Insert your own verb here.

by B&T Magazine

B&T Magazine
ACCC Commences Ad Tech Inquiry
  • Media

ACCC Commences Ad Tech Inquiry

ACCC commences ad tech inquiry. B&T unsure what happened to all its previous ad tech inquiries.

by B&T Magazine

B&T Magazine
Stopping Ad Fraud: Who’s Responsible?
  • Technology

Stopping Ad Fraud: Who’s Responsible?

This article asks who is responsible for ad fraud. At the risk of sounding glib, would it not be the fraudsters?

by B&T Magazine

B&T Magazine
SHEFFIELD, UK - JUNE 2ND 2019: A Sony Black Playstation Controller sits next to a Microsoft black Xbox One Controller on a dark wooden background with light streaming in from above
  • Marketing

The Brands Millennials Love Most

The real twist in this "brands Millennials love" list is it contains a number of brands Millennials could never afford.

by B&T Magazine

B&T Magazine