Eddie McGraw

Over a decade's experience in various comms roles across a series of clients in the enterprise, marketing/ad tech, consumer and mobile spaces with expertise in corporate PR, executive communications, CSR and large-scale mobile product PR. Currently heading communications for Lithium Technologies, a SaaS software provider in the digital customer experience space and generally a great place to work. Our customers include some of the world's biggest brands including Virgin, Sony, Samsung, Sephora and Cisco. My experience includes: Managing large-scale global product launches - planning, messaging, setting goals, coordinating across multiple account teams/regions, preempting negative results Client counsel - advising on program objectives/strategies, direction and scope, defining success, managing expectations Program planning - budgeting, setting appropriate goals, outlining tactics, executing on deadline Media relations - developed strong relationships with key media, secured coverage in top-tier publications for clients Specialties: Media/blogger/analyst relations, strong writer, strategic thinking/planning, corporate social responsibility, social innovation

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