My role is to make the connection on how data can be leveraged to deliver highly effective commercial outcomes for organisations. In my current role as Data Commercial Manager at News Corp Australia I am tasked with leading the generation of new revenue opportunities for the business that is driven by our data capabilities. The goal is to firmly position News Corp as market leaders in targeted advertising. Key areas of focus are: 1. Delivering incremental targeting revenue for the business. 2. Development and implementation of new data product strategies. 3. Building key strategic partnerships with vendors and advertisers.