Derick Frere

Derick Frere

I'm back! (after a few operations to fix my eyes) and please be assured that I've lost none of my legendary passion or unrivalled determination.Much as self assessment is boring and gratuitous, I think that these are the qualities that led to me being recognised by B&T as of of the top 10 'Ad Men' in Australia; winning Best Of Show at the Advertising Effectiveness Awards (Effies) and a new business record of 24 wins from 27 pitches.I'm definitely looking for new challenges and am raring to go so please contact me so I can add value to your business? Ph 0410554447 or frerefamily@bigpond.comI'm a highly experienced marketing/advertising professional distinguished by extraordinary levels of success achieved for client brands/projects over 30 year history.KEY AREAS OF EXPERTISE*STRATEGY – especially skilled at thinking down from the complex to the simple & single minded *FMCG - experience includes over 30 brands from 15 national/international FMCG clients *INTEGRATED - campaigns for 30 years, always with a Big Idea + "situational relevance" *NEW BUSINESS specialist - 24 wins from 27 pitches *NEW PRODUCT LAUNCHES - more than 10 successful launches *INNOVATION - e.g. I came up with the original idea for Up & Go liquid breakfast *GAME CHANGING/market disruption – numerous case studies *REBRANDING/reimaging - major success achieved for NSW Police in 3 month campaign *RESEARCH - attended over 800 research groups gaining deep empathy with consumer targets. *PROACTIVITY – constantly challenging with innovative thinking *CONSUMER UNDERSTANDING – strong ability to walk in the target’s shoes *RELATIONSHIP BUILDING – active not passive process both internally & externally *ABILITY TO STRETCH EXPERTISE into new areas - e.g. persuaded Government Ministers in 2 States to fund major youth wellbeing initiatives *DEEP UNDERSTANDING of advertising process & in particular how to translate client objectives into successful, persuasive & creative advertising communication