About IE: The Connected Commerce Agency: IE Agency provides the innovative business tools, technology platforms and creative thinking that helps Australia’s leading organisations rethink and reinvent in the age of disruption. With dedicated practices in Platform Delivery, Mobile & In-store and Performance, the firm provides a flexible range of creative and technology services built around our core principals: Disrupt Yourself, Think Like A Start Up, Embrace Technology Innovation, Stay Nimble, Be Responsive, Go Agile, Test, Measure, Learn and Be Creative In Everything You Do. As a Magento Gold Partner and Sitecore Partner, IE has extensive experience in implementing digital solutions for our portfolio of clients: Telstra, Nike, Movember, ABC, Sportsgirl, Simplot Australia & New Zealand (Birdseye, Leggo’s John West), Mitre10, Hurley, Brandbank, Mozi, Tourism Victoria and Australia Post About Me: My mission is to improve the retail customer experience in Australia. I lead the Performance Marketing and Movember team at IE. Over the past 13 years Dean has in varied roles in development, design, strategy and project management. Early client side roles included work with the Australian Government before moving agency side in 2006. With experience working on the BMW and Mars accounts for Clemenger BBDO, before moving to IE to lead the client services and production teams. Dean is currently GM of Retail, leading the innovative use of online and digital in-store installations for our clients that include Movember, Nike, Sportsgirl, Mitre 10 and Betts. I love good wine, and can't function without coffee.