A former journalist with extensive international experience, David Frost founded PR Deadlines Pty Ltd two decades ago. The company has evolved into a world-class public relations agency, specialising in information and communications technology and financial services. Key differentiators are exceptional media and social media expertise. David’s expertise encompasses management, strategic planning and hands-on operational support across the entire communications spectrum. Prior to launching PR Deadlines, he was an executive level journalist on the Australian Financial Review. Earlier he spent more than a decade working for news organisations in Australia, Britain, Hong Kong, Thailand, Indo-China and New Zealand. For two decades, David has worked closely with multinational ICT and financial services clients. In doing so, he has absorbed marketing expertise from some of the world’s best exponents. David maintains a close working relationship with infotech journalists and analysts, business journalists and key freelance writers in Australia and New Zealand.