David is a guy who asks why. It's driven his success as a creative marketing, communications and business leader who creates value, drives results and animates brands. His intuition, energy and insight is underpinned by an MBA in Marketing, which equips him with highly-tuned discipline and knowledge on the key drivers of commercial growth, success and value creation. David's passion for all things automotive runs deep. He's a car nut and developed a love of custom cars and the culture before he could even reach the pedals. This means that he gets the importance of emotions, affinity and brand engagement in achieving commercial success. Professionally though, it's marketing that puts the gas in David's motor. Realising the results of the application of his craft and experience is what really makes him tick. Invite, Entertain, Interact, Experience, Engage, Motivate is David's mark and the ties that bind his way of marketing story-telling.