Brand tracking, campaign management, acute return on marketing investment analysis. Experienced in sourcing, managing and retaining sponsorship, brand and campaign management across traditional and digital media, database and website management for QLD's largest event - Ekka. Working with Variety the children's charity, marketing and communication strategies including market penetration and development were employed to support brand management, event marketing and publication production. As a Sessional Academic (Tutor) at Queensland University of Technology in the subjects of Integrated Marketing Communication and Events Marketing, I've been fortunate enough to mix 'real world' experience with contemporary marketing theory and practice. Specialties: Brand and campaign management, content development and dissemination, event and brand marketing, market development, sponsorship negotiation/activation, internal/external communication, ABL and BTL media strategies.