David Loughnan

I have over 16 years digital experience across Sydney and London.I currently head up the digital department at Traffik, The Clemenger Group’s activation agency. I lead the delivery of the company’s digital output across strategy, creative and execution. I run the digital P&L and manage an internal development team and suppliers to ensure seamless digital integration across all projects.I am extremely passionate about the evolution of digital and emerging technologies, with a specific interest in creating experiences that fuse both live and digital channels. In the past 3 years I’ve worked with multiple technologies including gesture control, virtual reality, beacons, augmented reality, touchscreens and various mobile and web technologies. I enjoy collaborative creative thinking to solve business challenges as well as pitching new innovative ideas to clients.I have grown and led teams, built resalable digital products and implemented workflow processes. I am comfortable with assuming ultimate financial responsibility for building a profitable digital department.