Strategy and ideas: That's what I do. I’m the Strategy Director and a founding partner at Made with Ed. I've been planning communications since 1999, and have worked client and agency side in Sydney, London and the Pacific Islands. My key skills are digital creative/comms strategy, copy/messaging development and social media crisis planning. My experience spans a range of categories, but I'm most comfortable with luxury alcohol, ICT, and non-profit sectors. I have a particular passion for (pro-)social marketing - using the marketing skills developed from the corporate sector for public benefit. I've worked with non-government organisations such as UNICEF, Amnesty, FSPI and Cure Cancer Australia Foundation, and provide consultancy services for international development projects such as Pacific Media Assistance Scheme's (PACMAS) TVET initiative. I put my passion for technology and pro-social marketing into effect at Made with Ed, where we create digital platforms for social good. For example, FunRaisin.com.au helps you manage and promote online events and fundraising campaigns (currently in use by some of Australia's leading charity organisations). Come and check out our work at www.madewithed.com